This "up selling" strategy is known to be one of the biggest pet peeves about the coaching and mastermind industry. When you are a part of the Leadership Boardroom Mastermind Group, you never pay for any additional events, period!
For example, a few times per year, Shaun McCloskey may teach a number of events geared towards building a national speaking business, building a coaching business, vision casting, etc. In addition, (and if willing) spouses are encouraged to attend all retreats/coaching sessions at no extra charge.